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Advantages of Cloud Computing

The type of cloud you choose as an investment largely depends on your needs and goals. Each company with its own strategy will come up with an adequate answer to this question.

But what all of these models have in common is the benefits that cloud computing brings to a business, no matter how it operates. After all, investing in the cloud is investing in digital transformation and data intelligence. And what does that mean for you and your team? See below.

More storage for data

First, let’s start with the basics: information is the most important corporate asset for modern competitiveness . Data about your productivity, about your audience, about competitors, the more of them you can gather, the more paths you have available to increase the company’s success.

In this sense, the cloud is first and foremost an expansion of storage capacity. If the concept of Big Data matters so much, you have to go as far as possible with it, relying on an infrastructure capable not only of storing, but of organizing, structuring and monitoring this immense volume of information.

More performance in digital productivity

Many companies in the last decades have not been able to compete with larger competitors due to the difficulty in accessing the same productive tools. More powerful computers, newer servers, faster connections: all this influenced digital productivity.

Today, it is possible to rely on robust work tools, such as processing, editing and management software, in a virtualized way. You hire this technological power and rely on the internet to use it.

So, with a good investment in the cloud , the company is always on top of productive innovation , even if its IT budget is not that high. It’s a transformative solution for anyone looking to improve their internal efficiency and product experience.

More productive flexibility

In addition to giving employees more powerful tools to work with, the cloud also eliminates the physical boundaries of an office. Especially during the pandemic, the need to adapt to new forms of productivity became clear, with the home office at the center of this discussion.

The cloud is the main enabler of remote work. Anywhere and anytime, the entire team can access information, carry out processes and communicate as if they were inside the company .

More cost flexibility

One of the major obstacles for companies to invest in technology until recently was the costs of acquiring equipment. Servers and endpoints have always come at a considerable cost, in addition to needing to be updated from time to time.

The cloud turns this whole thing into a service. Instead of paying for large equipment purchases, you have access to the same type of infrastructure in a scalable and elastic subscription model . The company only pays for what it needs and can adjust the offer of digital resources with just a few clicks.

Information security

For a long time cloud computing was viewed with caution regarding security , but all companies that have tried this type of service (using a trusted CSP) have understood how this perception is even opposite to what happens in reality.

Because providers have the cloud as their main product, they invest much more in security and maintenance than organizations do with their own infrastructure – which is often treated as just a support department.

Thus, good cloud services today are very secure, not only in protecting against intrusions but also in increasing data reliability with backup and modification history tools.

Access to business intelligence tools

Business Intelligence ( BI ) is a concept seen as fundamental to the success of the future. It is the use of technologies such as Artificial Intelligence , automation and Machine Learning to support the analysis of large volumes of data in search of insights for innovative strategies.

The cloud, in this sense, offers both the robustness of resources and the processing power to make business intelligence a simple and complete routine within the company.

Metric monitoring source

Performance indicators, or KPIs, have always been very important in productivity and market results in a business. They are the ones that demonstrate the evolution of processes and point out necessary adjustments to always seek efficiency.

Once again, the storage structure combined with monitoring tools allow C-level managers to have quick and easy access to these metrics , managing to extract increasingly rich and complex interpretations of the current state of the business.

This turns into market decision support , which is critical to success. Those who identify trends and act before the competition have a large advantage in positioning and consolidating the brand in new niches. The cloud is the basis for faster and more assertive decisions , without relying on luck.

Cloud computing applications

For the cloud to achieve this potential for benefits in a business, it is important that it is implemented not as a one-off tool, but as a larger enterprise-wide cloud digitization and productivity project .

And it is in this scope of technology that many managers find it difficult to understand the practical use of it in the routine inside and outside the office.

To have this understanding, it is interesting to note how the cloud is already very present in your life, both personally and professionally. Even without a focused strategy, Cloud Computing is already frequently used in:

  • Sending, receiving and managing e-mails, which uses the cloud to store messages and communicate between accounts;
  • Use of virtual disks for storing photos and other media;
  • In messaging apps, which back up conversations to be recovered in case the user loses or changes the phone;
  • Use of personal management and organization applications, such as calendar software, notes and saved articles that make content available whenever you need it remotely;
  • Consumption of content on streaming services ;
  • Use of communication tools for teams that maintain consistency of information in conversations and shared data;
  • Coming to the productivity and management of companies, with virtualized platforms that maintain the monitoring and structuring of data to analyze information and make relevant decisions.

These are just a few examples of how virtually every digital activity we do today, from the simplest to the most impactful, uses cloud computing.

It is a technology that is becoming so important in the market that it is difficult to find a company today that does not implement cloud . A highlight in this regard are startups, start-ups that, despite having disruptive market ideas, are only able to put them into practice because the cloud allows access to the tools necessary to scale a business with low investment.

And, on the provider side, it is possible to see how the largest in the world invest in the service . Microsoft, Amazon and Google are industry leaders, every year developing new ways to deliver and shape Cloud Computing into practical services that are efficient and transformative within any enterprise.

That is why we affirm that it has a fundamental role in your future, both personally and professionally. Embracing technology is creating a specific cloud migration strategy  so that it is part of all relevant management and productivity aspects for you and your team.

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